Personalized name labels
Names made to last.
594k+
Items shipped a year
Over 594,000 name labels and stamps shipped to families in 2025.* Each product is designed and printed in our Japan studio and made for daycare drop-offs, the dishwasher, and everyday laundry.*Combined total of name labels and stamps shipped (Jan–Dec 2025).
Flat-rate $7
From Japan · tracked air shipping
15 yrs
Designed in Tokyo, made in Japan
Personalizing names for families in Japan since 2011 — every label and stamp printed in our own studio with care.
Care
Washable
Made for the dishwasher — names stay sharp on every bottle and lunchbox you load.
Care
Made for laundry
Sewing-free name tags made for the washing machine so uniforms and PE kits keep their owner.
Care
Water-Resistant
Made for bottles, lunch boxes, and everyday spills — names stay readable through water, soap, and the dishwasher.
Origin
Designed in Tokyo
Every sheet is printed, cut, and inspected at our Japan studio — Japanese craftsmanship in every label, on every order.
Product lineup
Which one is
right for your family?
Start with a set when you're not sure. Pick singles when you know what you need. Mix and match anytime — every label works with every other.
Most popular!
Four labels for the full daily kit
Complete Set
Flat-rate $7 shipping · ships within 48 hours
The full daycare-to-school lineup — bottles, bags, jackets, and a stamp for everything else.
Limited!
Back to School essentials all in one bundle
School Set
Flat-rate $7 shipping · ships within 48 hours
The full back-to-school lineup — every name, every label, every favorite item covered.
Water-Resistant Labels
For bottles, lunchboxes, and bath gear. Washable & wipe-clean.
Name Stamp
Stamp & ink set for diapers and clothing tags — one press, every item named.
Made for daily life
Water-resistant and washable.
No iron, no sewing
Ten seconds per piece, even on a busy morning.
Designed in Tokyo
Printed and finished in our Japan studio to Japan-grade quality.
Studio support
A printing error or damage? Send a photo and we will replace it free.
Scenes
The right set for
every part of their day.
Pick the labels they need by where they go and what they do — preschool, school, camp, sports, and beyond.
How customization works
Steps to a label
01Step
Enter the name
Your child’s first name, plus a last name if you need one. Supports letters and numbers.
02Step
Pick up to 5 designs
Choose up to 5 from 400 original designs that fit your child. 1, 2, or 5 — any number is fine.
03Step
Choose a layout
Pick how names sit on the sheet — full name, first only, or mixed rows. Switch any time before checkout.
04Step
Choose a font
Pick from 20 typefaces to match your child’s vibe. Preview it instantly.
Our story
Chosen by 594,487 items.
It started in 2011, in a small personalization studio in Japan — a handful of people who believed the everyday things a child carries deserve a name that lasts.
Fifteen years later, every label still leaves a small studio in Japan — printed, inspected, and packed by the same kind of hands that started it. Over 594,000 name labels and stamps shipped to families in 2025, one quiet name at a time.
News
Hot off the press.
Press features, media coverage, and the latest from the Kawaii Labels team.
