Personalized name labels
Names made to last.
400k+
Families served
We design and print every name label by hand in our Japan studio. No mass production, no compromises — just labels built to survive 15 years of daycare drop-offs and dishwasher cycles.
Free shipping
From Japan · no customs duties
No.1
Name-label market share in Japan
More families choose our name labels than any other brand in Japan — the payoff of 15 years spent perfecting print clarity and adhesion.
Care
Dishwasher Safe
Made for the dishwasher — names stay sharp on every bottle and lunchbox you load.
Care
Laundry Safe
Sewing-free name tags engineered to survive washing-machine spins so uniforms and PE kits keep their owner.
Care
Waterproof
Built for bottles, lunch boxes, and everyday spills — names stay readable through water, soap, and repeated dishwasher runs.
Origin
Designed in Tokyo
Every sheet is printed, cut, and inspected at our Japan studio — Japanese craftsmanship in every label, on every order.
Product lineup
Which one is
right for your family?
Start with a set when you're not sure. Pick singles when you know what you need. Mix and match anytime — every label works with every other.
Limited!
Back to School essentials all in one bundle
The School Set
Free shipping from Japan · ships within 48 hours
Shop the set
The full back-to-school lineup — every name, every label, every favorite item covered.
Most popular!
Four labels for the full daily kit
The Complete Set
Free shipping from Japan · ships within 48 hours
Shop the set
The full daycare-to-school lineup — bottles, bags, jackets, and a stamp for everything else.
Built for daily life
Waterproof and dishwasher-safe.
No iron, no sewing
Ten seconds per piece, even on a busy morning.
Designed in Tokyo
Printed and finished in our Japan studio to Japan-grade quality.
Studio support
Not happy? Reach out and we will make it right — no friction.
Scenes
The right set for
every part of their day.
Pick the labels they need by where they go and what they do — preschool, school, camp, sports, and beyond.
How customization works
Four steps to a label that's one of a kind.
Step 01
Enter the name
Your child’s first name, plus a last name if you need one. Supports letters and numbers.
Step 02
Pick up to 5 designs
Choose up to 5 from 400 original designs that fit your child. 1, 2, or 5 — any number is fine.
Step 03
Choose a layout
Pick how names sit on the sheet — full name, first only, or mixed rows. Switch any time before checkout.
Step 04
Choose a font
Pick from 20 typefaces to match your child’s vibe. Preview it instantly.
Our story
From a small studio in Japan,
to 400,000 families.
It started in 2011, in a small personalization studio in Japan — a handful of people who believed the everyday things a child carries deserve a name that lasts.
Fifteen years later, every label still leaves a small studio in Japan — printed, inspected, and packed by the same kind of hands that started it. We've put names on the everyday things of 400,000 families since, one quiet name at a time.
News
Hot off
the press.
Press features, media coverage, and the latest from the Kawaii Labels team.
